A modern Sans Serif — prosaic, designed geometrically, beautiful in large sizes

The design of a shampoo bottle stands behind the creation of this sans serif display font.

All the dimensions of the font are based on Factor 10.
The general principle of construction leads to slim forms and nearly equally wide characters.
So the font appears very solid but is actually difficult to decipher in longer texts.

Along with the ”normal“ GUHLY Regular there are also the two versions GUHLY Light and GUHLY Bold, whereas in each only the vertical strokes [GUHLY Light] or horizontal [GUHLY Bold] have been changed in strength. The result is a very individual decorative effect which slightly reflects old circus and western scripts.

The lower case characters in the version GUHLY Book are, therefore, optimized to be suitable for longer texts in smaller font sizes — because after all, sometimes you should read a bit more than just the headline…

Prominent, clearly constructed forms with circular arcs define its appearance. This is a font primarily designed for use with capital letters — for all sorts of advertising purposes, headlines and titles.

But lower case letters also belong to a good functional font; so, of course, GUHLY includes them and ligatures for the more ”critical“ letter combinations as well as stylistic alternates for the letters K (or k), V (v) and o.

As a decorative “bonus”, the GUHLY family also includes 2 variants of the “normal” cut:
GUHLY Cutout — these are letters without internal spaces, as if the letters had been cut out and the internal areas had fallen out; and the GUHLY Stencil - as the name suggests, a stencil font with the typical bars that give a stencil the necessary cohesion.